Choosing colours for digital signs?

Are you having trouble choosing the right colours to use when creating your signage content? After a few times of using colour for digital signage it will become a habit.

You are exposed to two different types of light every day. You’re looking at the additive light if you’re reading this on your computer screen. You are dealing with subtractive lighting if you print and read this on paper.

Image credit

The projected light is made up of the primary colours red, green and blue. When you get really close to the television, you will see pixels or light spots in red, green and blue. Your eyes receive the light from your computer screen. Digital signage is an additional source of light. For advice on Signage Exeter, visit exeter.nettl.com/signs/

Subtractive light is light that is reflective and is made up of the primary colours red, yellow and blue. In art class, you might have studied primary colours. If you wear a shirt that is green, it appears green to you because the shirt reflects only green light.

Although the digital signage screen might make your colours from red, blue and green pixels scientifically-speaking, it’s simpler to think of your colours in three different parts: hue, saturation, and luminance.

Image credit

You may already be familiar with the term “colour” as hue. Hues include red, orange, yellow and green.

The saturation of a colour is its intensity. Imagine grass in the summer. The grass outside your home is a very bright, strong green. Green loses some colour as summer fades and autumn arrives. Imagine you have some white paint, and blue dye. Paint starts out white but with each drop of dye, it becomes more blue or saturated.

Luminance of a colour is how light reflects from it and helps us to see contrasts in different shades, for example.